Freedom Oils launches ‘are you buying right?’ campaign

Freedom Healthy Cooking Oil has introduced its new campaign ‘Are You Buying Right?’ as an extension of the campaign ‘Dhyaan-Se-Lijiye’ to spread awareness among consumers, to check the quantity of edible oil in the 1 litre pouch being purchased. As per the Ministry of Consumer Affairs, every 1 litre pouch of sunflower oil must contain 910 grams of oil, however, some brands sell 1 litre look alike pack with lesser quantities (850-870 grams) of edible oil in the pack. The campaign ‘Are You Buying Right?’ is aimed at encouraging consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not deceived.

The campaign urges people to be aware and not be tricked into purchasing a pack of oil resembling a 1 litre pouch with less oil. It urges consumers to turn the pack and check the quantity of oil in the pack, to be sure that they are paying the right price for the quantity mentioned on the pack and safeguard themselves from falling prey to unfair practices.

P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles and Fats India Ltd, said, We believe in informing consumers about their rights and ensuring they understand what they're purchasing in the market. It's necessary for consumers to check the quantity of edible oil in the pouch before they buy any brand of sunflower oil, to safeguard themselves from being deceived.”